The Problem

Adventum holidays was a brand new company in Nigeria. Also, the challenge of building a local tour company that would specialize in marketing Nigerian tour destinations to foreigners was difficult. So the challenge was to build trust and confidence by building a list of interested clients and nurture them untill they were confident and adopt adventum holidays over travel sites like TripAdvisor and Expedia.

The Solution

They signed up for our full service digital marketing offering. This was what we did to transform their business:

1. Redesigned their website: We redesigned their website with a focus on conversation rate optimization
2. Pay per click advertising: We set up digital marketing campaign targeting US, UK, Canadian cities open to carrying out tourism research based on our market research.
3. Retargeting: We know that prospects that visited their website after seeing their ads were interested in visiting Nigeria for tourism. We created additional adverts to show up during their online activities.
4. Email follow-up: Those who filled the contact us form on their website without booking any tours were sent follow up email untill we turned a good percentage into paying clients.
5. Google analytics: Using Google analytics, we monitored the activity of those who visted their website in other to optimise and improve on what is not working.

The Result

The result of our activities increased website visitors by 1000% and also increased booking on their website 125%.